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scottmckain

http://McKainViewpoint.com


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The Scott McKain Show! Make Your Business -- AND YOU -- Distinctive!  

Discover how you -- and your business -- can become distinctive, making the competition irrelevant and providing what customers REALLY want with bestselling author, business leader, and Hall of Fame professional speaker, Scott McKain!

  • On Demand Episodes

    Original Air Date:

    The Mainstream is a Sideshow!

    In today's world, "everything to everyone" is no longer an acceptable business strategy. Noted business leader, bestselling author, and Hall of Fame professional speaker Scott McKain will show you how the way to success today is being a big fish in a small pond.

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  • Original Air Date:

    Scott McKain's Labor Day Weekend Special!

    Ready for the final one-third of 2009? Labor Day marks the start of the year's final chapter...and bestselling author, Hall of Fame professional speaker and business leader, Scott McKain will show you how to stand out and move up -- no matter what you experienced in the first part of this year! And, you'll hear a great exchange on leadership with expert Mike Henry, Sr. calling in from Oklahoma! It's a great way to start the final part of your year, as you'll learn how attitude makes a significant difference in YOUR economy!

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    Improving the Bottom Line -- From the Front of the Line

    $0Today’s customer craves service so much, they’re willing to pay extra for it!$0$0If you don’t believe that, check out yesterday’s announcement that Southwest Airlines is going to be charging $10 more for the privilege of boarding at the head of the line. This is in addition to their “Business Select” fares where you get extra mileage points and a free drink. In other words, just to be in the initial boarding group will cost you an initial $10 — but means you will probably get a aisle or window seat.$0$0One analyst estimated that this charge could generate the airline $200,000,000 and may very well move Southwest Airlines back into the black for the 37th consecutive year. All from a simple $10 early boarding fee!$0$0Some organizations believe that improving their product is a way to provide customer service. They’ll examine the chemistry, engineering, manufacturing, features and benefits obsessively…yet spend a fractionof that time focusing on how to enhance how the customer “feels” when they do business with the organization.$0$0It’s obvious that visionary companies like Southwest continue to focus less on the product (the plane) and more on the people (the passengers). Meanwhile, consider what Starbucks is doing — adding product lines and having efficiency experts count the steps that baristas are taking — instead of making their shops smell more like coffee, like it used to.$0
    $0A wild idea: What if there were two lines at Starbucks? If you had the Gold Card, you get in an express line — or you swipe your card as you enter the line, and your drink order is transmitted into the system. Then, one barista starts making your drink…while another calls you by name and makes certain it’s exactly what you want.$0$0Now, they’d be selling a lot more Gold Cards…and if they would start focusing more on the experience again, could re-establish themselves as a leader. It’s just a thought…$0
    $0The primary point is this: Every business should take a look at how they can improve their bottom lineby improving the ability of their best customers to get to the front of the line.$0

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  • Original Air Date:

    Welcome to the Scott McKain Show! Opening Episode!

    It's the first episode of our new show! We'll talk about "Collapse of Distinction: Stand Out & Move Up While Your Competition Fails" -- and show you how to become more distinctive to build your career and your business!

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