The Marketing Funnel

The marketing funnel is, for me at least, the most interesting concept in marketing theory. It is an analogy that compares the marketing process leading up to a sale to a funnel that you might use for baking or in a chemistry experiment. The wide end of the funnel is where you attract your visitors – these potential customers travel down the funnel towards the sales process. As more and more of them drop out, the funnel gets increasingly narrow as it reaches the exit – the point at which a sales transaction has taken place.