SFM: Ep11 - Using "Forgotten" Direct Mail Strategies For Upselling

Welcome back to the 3rd part in this 5 part series. In episode #11 I'll be discussing RARELY used direct mail strategies which can be easily implemented (even automated) to take your back-end to an entirely new level.

Transcript:

Hey everyone. Welcome back to the Sales Funnel Mastery podcast.

This is your host Jeremy Reeves.

Today, we’re going to be talking about Part 3 of this 5 part series of how to add upsells to your sequence, to your buying sequence, your marketing funnel, without pissing off your customers. We’re going through a couple different ways that you can do this that you can leverage that timing of when people are in heat.

When your customers just bought a product, you want to sell them to take advantage of the timing. They’re really excited to buy. They’re motivated to buy. They’re in the most susceptible state to buying other products that you sell, but you want to do that without being aggressive and annoying.

That’s what this series is covering. Just as a quick recap, so far we’ve gone over Part 1. It was showing how to use surveys and buyers auto responders to do this. Part 2 was using re-targeting campaigns; using things like Facebook or Perfect Audience or a couple different re-targeting pieces of software that you can use. There are all kinds. Just look up “re-targeting” and you’ll find a couple different ways to do that.

That’s the last two episodes. If you haven’t listened to them, make sure that you go back and listen to those episodes.

We’re getting into some really, really advanced high-level stuff here. It’s very, very actionable. That’s what we’re doing. In this episode, what we’re going to cover is sending out direct mail stick letter campaigns.

Again, what we’re doing is thinking of different ways that you can leverage the intensity of people, how often