The economy is tough and people are cutting back. Are coupons and incentives a good idea?

Is running a coupon program or incentives for your business the kiss of death for your small business? Will you lower the value of your business in the eyes of your customers? Will they only buy from you if you have an incentive? How can you manage your incentive programs and what are they ways you can get your incentive programs out into the wild so new customers can find you? We will dig deep and give you some actionable steps on how coupons can help your small business.