Language of Design

"All objects contain information that goes well beyond their immediate use or appearance. In some cases, objects like cell phones and computers exist to provide us with access to complex systems and networks, behaving as gateways and interpreters. Whether openly and actively, or in subtle, subliminal ways, things talk to us, and designers help us develop and improvise the dialogue. " ~ Talk to Me exhibit at MoMA. 

Design is more than looking good - it's a combination of style and function. Understanding how design works and its importance will help you to position your marketing material to get the results you're looking for.