Call in to speak with the host
Mack McCoy insists, “If you think you’re just selling a product, you’re wrong! Customers have moved on. They see BRANDS as services and products as a component of the relationship they have with a variety of brands at any given time. Everything is migrating into a service. Customers still buy individual products, but their experience IS your brand impression - the product is important but it’s only a part of their entire relationship.”
Sorry we couldn't complete your registration. Please try again.
Please enter your email to finish creating your account.
old-style code for hosted blogs
300 x 295
400 x 370
640 x 550
Receive a personalized list of podcasts based on your preferences.