Defining Corporate Responsibility

Here to talk about his book, THE RESPONSIBILITY REVOLUTION: How the Next Generation of Businesses Will Win is Jeffrey Hollender, co-founder, Executive Chairman and Chief Inspired Protagonist of Seventh Generation Inc. His blog, Inspired Protagonist, is a closely-followed resource spotlighting socially responsible business practices on the global stage. He has led Seventh Generation from its humble beginnings to its current position as the nation's fastest growing brand of natural home and personal-care products. As a leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility issues at national and international venues. Tune in this Thursday to here Jeff share his examples of his own successes, as well as the successes of other companies as well as to learn about corporate responsibility as a process and a model.