Values Sell: Transforming Purpose into Profit

Joining us this week on Planet Good Radio are award-winning entrepreneur Nadine A. Thompson and coauthor Angela Soper. The two will discuss the principles of their new book “Values Sell: Transforming Purpose into Profit through Creative Sales and Distribution Strategies.” Sales and distribution are the lifeblood of any business and socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! Angela Soper is a writer, media consultant and filmmaker. She has also written for The Washington Post and People magazine and for nine years served as the Creative Director/Screenwriter for one of the world’s leading direct selling companies. She is co-producer/co-writer of Courthouse Girls of Farmland, an award winning documentary that has screened at film festivals throughout the United States, in Canada and in Australia. Nadine Thompson is the Co-Founder and former President and CEO of Warm Spirit, a unique direct-sales company that produced a comprehensive collection of nature-based beauty and wellness products. The unique creations were supplied to customers through a nationwide network of more than 30,000 independent consultants. The company transformed the face of the direct sales and network marketing industry by providing an opportunity for wealth-building and financial freedom that had not always been accessible for women—and even less so for the African-American community. Today, Thompson is taking her vision and empowerment acumen to another level, and has moved on from Warm Spirit to establish Nadine Thompson Enterprises, including her new retail venture, Soul Purpose Lifestyle Company – an innovative direct selling company that launched in January, 2008.