Guest Ilah Cibis, jeweler & owner of Precious Metals

This is Lisa Bissell, CEO of Pure Grown Diamonds and you’re listening to The Vault. We are speaking with Ilah Cibis, jeweler & owner of Precious Metals.

In the future what are you hoping to see more of when it comes to Lab Grown Diamonds? (Bigger sizes, higher quality, more color options cuts, etc.) (My answer btw is that I want to see melee available for custom designers like myself. I would like to be able to offer it as an option to anyone who is doing a halo setting, regardless of whether their center stone is a PGD or a family heirloom. I would also love to see more cut options available.)

Since you specialize in custom jewelry and almost all of the Pure Grown Diamonds you sell become part of one-of-a-kind pieces, what is your favorite piece that you've made with a Pure Grown Diamond?

What are some of the ways that you’re able to tell based on a customer’s personality what type of diamond will be a best fit for them?

How has Precious Metals grown and changed over the years and where do you see the company headed in the next five years?

Our understanding is that you have secret advantage over your competitors and his name is Rufus, a fun loving Dachshund who works in your store. Has Rufus helped generate sales and will he be getting another promotion this year?