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Ineke Rühland-"The 5 Secrets to Smelling Unforgettable"

  • Broadcast in Self Help



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Ineke Rühland is a professional nose creating original fragrances in her

independent studio in San Francisco. Born and educated in Canada,

she moved to Europe in 1988 to embark on a career in the fragrance

industry. After working in the Netherlands, England and France, she

cultivated a love for creating complex and original scents along the way.


While living in France, Ineke completed her formal perfumery studies

at ISIPCA, the only university-level perfumery school in the world. She

honed her traditional perfumery techniques with sojourns to Grasse,

the city that spawned perfumery in France. Culminating her studies in

Paris, where she still resides for part of the year, Ineke apprenticed at an

esteemed fragrance house for three years before moving to San

Francisco and eventually launching her own line in the summer of



As one of a small number of classically-trained perfumers in the world,

Ineke uses a time-honored approach to developing new scents. In her

perfumery studio, she uses notes such as lilac, magnolia, angel's trumpet

and peony for her eau de parfums. An enthusiastic gardener, she also

derives inspiration from her collection of rare scented botanicals. Her

passion for literature, design and the arts are reflected in every bottle.

Through original photos, beautiful artwork and snippets of verse, Ineke

crafts an intimate story for each scent. With six fragrances to date, the

Ineke line caters to those with a sophisticated appreciation for unique