NY Brand Lab Radio | Tara Gentile

We're talking New Economy here. After all, business should reflect what we value in life. What we treasure and hold most dear. My special guest today is challenging the assumptions we hold around work/life balance, the starving artist mythos, and true personal success to create a new paradigm for the 21st century. Fact 1: We’re living and working in a new age. Fact 2: Fewer boundaries. Fact 3: More meaning. Fact 4: Unprecedented access. Meet Tara Gentile. She’s on a quest to redefine commerce as the creation + distribution of meaning, relationship, and experience. Clearly, she’s in the business of changing business.

OK. If you’re an entrepreneur, passion often isn’t enough. It’s more about understanding what you do as a service for others, and how to realize the value you bring to the table. Sure, you might know the kinds of problems you’re solving in your biz. But are you actually tapping into WHY that’s valuable? Tara is a creative business coach ushering in the New Economy – and along the way, she’s  empowering passion-driven entrepreneurs to actualize their ideas, visions, and dreams – and turn them into dollars and cents. Ka-Ching! What’s more, she brings creative planning to branding, product development, and marketing that incorporates both strategy and high touch design. Her approach to business in the New Economy resonates with MBAs, PhDs, and graduates of the school of life. It’s going to be lively, meaningful and you’ll walk away with some of Tara’s best-kept secrets. Visit her site www.taragentile.com