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The Most Powerful Strategy Women Owned Businesses Can Implement to Grow Business

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Now and Next

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As of 2012, it is estimated that there are more than 8.3 million women-owned businesses in the United States, generating nearly $1.3 trillion in revenue. Many large corporations now understand that it makes good business sense to spend dollars with women-owned vendor firms. Corporate management knows it is good for the public relations and for their local communities, but most importantly for the value they get from the dollars spent with women-owned companies.

Certification as a woman owned business can help women reach markets they could not reach on their own. Being certified as a Women Owned Business Enterprise matches women with the corporate entities they desire.

This week I am interviewing my business partner in an exciting initiative we offer to help WBEs prepare themselves for corporate business. Cheryl El-Alf, President of Diverse Supply Chain Partner  is on a mission to help WBE (Women Business Enterprise) executives and their leadership teams to implement the strategies necessary to grow their business within the corporate supply chain. 

Chery’s background is unique and diverse.  Her knowledge of, and working experience in supplier diversity programs includes the Small Business Administration’s 8A program in addition to Corporate America’s W/MBE programs.   She has mastered the skill of leveraging these programs to not only help the W/MBE businesses achieve their financial goals; but also the Corporate Supply Chain’s diverse spend goals.  She refers to this as a “win-win” situation.

Join us today to learn about WBE certification and its advantages .The benefits of becoming certified and examples of the impact that using this strategy has had for other women in business.

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