Business "Scents"

The more senses involved in communicating the brand, the stronger the connection. No one understands this more than Nina Curtis as she brings Olfactory Marketing to life at the Nile Institute. Consumers use all their senses to experience a brand and the sense of smell emotionally affects humans up to 75% more than any other sense. Yet 83% of all brand communication is to the eyes alone. Ahhhh! The Smell of Success.