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Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz’s talks are the epitome of "edutainment," blending information, education, humor and real-world examples:
1. Advertising Faux Pas—Did Drake University really think a campaign touting "D+" would get a passing grade from experts and parents?
2. Celebrity Personal Brand Mishaps—Can Mel Gibson ever recover?
3. Direct Mail Duds—Why did Carl Paladino choose to have his mailer smell like trash when he could have had a floral scent that would have had him coming out smelling like a rose?
This fireball of energy takes issues directly from her audience to demonstrate that branding is the key to boosting business. Liz is a practicing "branding guru" and has worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, Pfizer and Univision—she knows what works and what doesn’t. An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal and The New York Times.
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