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One of the most challenging aspect of marketing is generating traffic. Whether foot or online traffic, the goal is to generate leads and convert to traffic. With a limited budget of most entrepreneurs, Google provides effective tools to monitor your website performance, increase search results and attract relevant leads. During this episode, we will discuss some of the most effective tools to improve marketing efforts. The following hand-selected Google tools will consist of: Google Analytics, Google AdWords, Google Doc, Google Alert, Google Webmaster Tool, Google Place and Google Reader.
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