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How to Spread Your Message to Online Conversations Leaders

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Nan Ross

Nan Ross

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With tons of blogs and social networks, entrepreneurs jump online with the hope that their story will spread like a virus. Unfortunately, some struggle because they fail to dialogue effectively with active conversations leaders. Conversations leaders, who have built a community around their brand, have the power to influences their follower’s buying decision. That’s mean; they can spread your message and persuade their audience to purchase your product. However, have you ever wonder how to spot online conversations leaders, earn their trust and start long-term relations with them? If so, please join me with my next guest, Social Media Expert, Idil Cakim. Idil is the Senior Vice President of Interactive Media at Golin Harris, a global public relations firm. She is also the author of Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stores, and Draw Customers. Idil will share her expertise on the power of social media for building long-term relationships with conversations leaders. Bio: Idil Cakim served on the board of the Word of Mouth Marketing Association, who members include Dell, Microsoft, Hilton, Amway Global, 1-800-Flowers, and the AARP. She regularly publishes articles in the business magazines and trade publications on social media and word-of-mouth strategies and has been quoted as an expert in online communities in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media.

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