MyCity4HerRADIO with Guest Laura Pasternak

Laura is principal at MarketPoint, LLC, a marketing consulting firm that serves clients in the business-to-business, education and non-profit sectors. With nearly 20 years in marketing and communications, Laura combines executive-level management experience with strategic marketing skills to help organizations achieve their goals. She has led marketing and branding campaigns at regional, national and international levels across a wide number of industries.

Prior to establishing MarketPoint, Laura held senior marketing positions with Sylvan Learning Systems, Inc., and Thomson Corporation. Her career also includes work several non-profits, including The John F. Kennedy Center for the Performing Arts, Washington Chamber Symphony, and Maryland Public Television.

A recognized authority on results-driven brand management, Laura is a frequent public speaker on various brand and marketing topics. In 2009, she traveled to Nairobi as a U.S. Corporate Ambassador with Vital Voices to train African businesswomen on the value of branding. She has also presented seminars for the American Strategic Management Institute, the American Marketing Association, Berrett-Koehler and the American Society for Training & Development, Public Relations Society of America, Saint Joseph’s University, and Marymount University, among others.

Laura is a graduate of the University of Illinois and is on the board of the Baltimore Regional Chapter of the National Association of Women Business Owners (NAWBO), where she chairs the International Development Committee. She is also a member of the American Marketing Association, the Public Relations Society of America, and the Association for Corporate Growth.