Funding your Startup Business in a Slow Economy

Sramana Mitra is a strategy consultant. Sramana has consulted with over 80 companies, including public companies such as SAP, Cadence Design Systems, Webex, KLA-Tencor, Best Buy, MercadoLibre and Tessera among others. Her work has also included numerous startups and VCs, and she played interim VP Marketing roles for seven such ventures. Sramana has a proven track record in turnarounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 million business unit of Cadence, with Lavi Lev). She has also created major growth strategies through new market penetration, M&A, industry roll-ups, etc. Sramana has developed a well-regarded methodology for Positioning which she has used repeatedly in different situations and across a variety of market segments. Sramana has authored Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship. Entrepreneur Journeys (Volume One) and Bootstrapping, Weapon Of Mass Reconstruction (EJ Volume Two) and Positioning: How To Test, Validate, And Bring Your Idea To Market (EJ Volume Three), and Innovation Need Of The Hour (EJ Volume Four) are now available from Amazon.com. In 2010, Sramana founded the One Million by One Million initiative to help a million entrepreneurs globally to reach a million dollars in annual revenue, build $1 trillion in global GDP, and create 10 million jobs. Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College. Her writings are widely syndicated [Forbes 2008, 2009, 2010]. Plus Brooklyn's own sends us Son Ray one of hip hops artists on the rise today who brings his music and his own death defying story...we share his life and music tonight too. You cannot miss this one.