Rafe Offer: global house concerts founder tells the story of SOFAR.

Rafe Offer is a seasoned marketer (with stints as Director of Marketing at both Disney and Coca Cola, plus clients such as Amazon.com, AXA, The Daily Mail and Microsoft as a Marketing Consultant) but his passion is music, specifically music in a living room. So he created SOFAR to hold concerts in his living room and then his friends living rooms and now living rooms in over 180 cities around the world - all free and all curated.  He joins us Oct 2 at 11:04 am PT/2:05 pm ET/7:05 pm London to tell us how he did and how anyone anywhere can be part of what may be the next revolution in music.