Can one mobile app change the movie-going experience?

Have you had this experience?  You’re sitting in a movie theater, totally engrossed in what will happen next when, along comes that moment when you’ve obviously consumed too much liquid and you just can’t wait any longer … you make your break and dash through the theatre agonizing over what crucial scene you’ll miss. Now, agonize no longer! Enter RunPee - an app helping movie goers worldwide: 1 million downloads, over 500,000 active users, and a favorite app for celebrities like Anne Hathaway, Hugh Jackman, and Rashida Jones. Join Michigan Mobile Musings’ host Melissa Birnie as she speaks with Dan Florio, CEO of RunPee to learn more about Dan (after studying astronomy, physics, and mathematics in college he dropped out to become a professional massage therapist), the inspiration behind the RunPee app and the journey to create it. Also learn about an upcoming event in Lansing where Dan will be sharing his experiences with a live audience at Startup Grind – Lansing.