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In this episode of Mobile Insights Radio with Peter Biddle, listeners will learn how to travel easy this holiday season with mobile apps that streamline and improve the travel experience.
Peter will be joined by ReeD Martin, Director of Design & User Experience at Mobiata, a startup acquired by Expedia in 2010, to discuss mobile apps, and tips and tricks for travelers this holiday season.
MashUp Radio with Peter Biddle is an online radio program that brings together a variety of perspectives to discuss the fusion of technology, life, culture and science and is hosted by Peter Biddle, an Intel engineer and executive.
Nathan Cortez, JD co-wrote an article on FDA regulation of mobile apps published in the July 24, 2014 issue of NEJM. Luckily, we snagged an opportunity to interview him - you can listen here.
We covered a wide variety of topics including:
Why regulate mHealth anyway?
The new FDA guidance — what needs to be regulated and what does not?
How does the FDA handle at continual updates of mobile health products – so different from the pharmaceuticals that they regulate? How do they decide whether an update constitutes a major change, requiring re-review and one that is minor and does not?
What is “substantially equivalence” and how is it being used in mHealth
How does the FDA handle mHealth products that provide consumer decision support (CDS)? What is the difference between low risk and high risk CDS?
Does the FDA have the right people/processes in place to provide oversight of mHealth?
Professor Cortez teaches and writes in the areas of health law, administrative law, and FDA law. His research focuses on emerging markets in health care and biotechnology. Prof. Cortez has become one of the world’s leading legal scholars on medical tourism, patient mobility, and cross-border health insurance, and has published several articles and book chapters on the legal and ethical implications of these phenomena. His research also addresses mobile health technologies, how to regulate innovations that disrupt static regulatory regimes, the First Amendment restraints on FDA regulation (including FDA's graphic tobacco warnings), immigration federalism, and alternative modes of regulation.
In this podcast, Caleb talks with Jukka Alanen about how mobile apps are under attack, how apps are being exploited by hackers, and what organizations can do safeguard their brands, data, IP, and revenue while developing and releasing new mobile apps. Already 78% of Top 100 iOS and Android apps have been found as hacked, rogue versions, and industry organizations across OWASP, security consultancies, and analysts have started recommending new protection measures. Jukka Alanen is Vice President of Business Development and Corporate Strategy at Arxan Technologies, Inc, a security company that specializes in Application Protection. Recently, IBM and Arxan announced a new preventive security solution that extends the IBM portfolio to app hardening and run-time protection.
Tough Talk with Tony Gambone and his guests Alex Genadinik
Alex Genadinik is an author of two business books, and the creator of some of the top mobile apps for planning and starting a business on iOS, Android and the Kindle with 350,000+ downloads. Alex's books and apps cover topics that entrepreneurs struggle with the most such as business ideas, planning a business, marketing, and raising money. Alex has a B.S in Computer Science from San Jose State University. Problemio.com creates products to help entrepreneurs build their businesses successfully. Problemio.com has been around for almost 2 years http://www.problemio.com/
We have been interviewing many people high level executives in the Voice Authentication field. This is not surprising, as Voice Authentication is starting to be recognized as a very viable Biometric technology, and holds great promise for securing smartphones, tablets, netbooks, and all sorts of other wireless devices. For instance, if you are in a rush, using fingeprint recognition may take longer than expected, and many people are still squeamish about having their irises scanned. But with Voice Authentication, all you have to do is merely speak into your iPhone or Android device, and within a second or less, it will unlock for you. In this radio show, we interview Mr. Brendan Treacy, CEO of VRAI Mobile, based out of the United Kingdom. They have developed a very unique app called the 'MyVoiceKeepass", which protects your wireless device. But more than that, along with Voice Authentication, you can use the other, various "unlocking" mechanisms this app possesses, thus, creating a totall safe and secure environment. Find out more about this very unique app in this interview!
Myrbetriq®'s Advertising Partnership with RunPee App
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas (see Bios). We discuss a new partnership with Astellas Pharma US and the RunPee mobile app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
The RunPee app is a movie-viewing app that tells you the best time to "run and pee" without missing the best scenes. While the ultimate goal is to encourage individuals to speak with a health care professional about overactive bladder (OAB), Astellas is encouraging those who experience symptoms of OAB to enjoy the movies this summer and download the app to determine the best time to use the restroom during movies if needed.
Questions/Topics of Discussion
Give us a little background about this partnership. Why did Astellas decide to partner with RunPee?
Describe how the app works
Are branded Myrbetriq® ads served up within the app? Describe how that is done.
What is the target audience for Myrbetriq® and how does the app help you reach this audience?
What are are the KPIs for this campaign? Has it been successful so far? What data can you share with us?
What have you learned from this partnership?
Caleb Barlow, dives further into the recent findings made by IBM Security -- 60% of dating apps are easily hackable. Discover the "love connection" between IBM Security solutions and a more secure mobile world. Additional perspectives provided by Diana Kelley and Michael Montecillo. Read the full report at http://securityintelligence.com/datingapps/
New Strategies for Pharma in the mHealth Market
Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance (see Bio), who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for consumers and patients and thereby become successful in the mHealth market.
Questions/Topics of Discussion
Please review for us research2guidance's studies on successful mhealth app publishers.
What differentiates successful publishers from the less successful ones: What works? What doesn't work?
What sets them apart in terms of platform choice, experience, tool usage, API usage, size of app portfolio, etc.
Is it a good strategy for pharma to develop and publish the next 700 apps in the next five years? What other roles might help Pharma increase their return on investment in the app market?
Tell us about the mHealth Developer Economics survey that was just released?
Mobile Tech Talk is a 30 minute episode that explores mobile apps and the latest tools.
Join our hosts Michael Marlatt and Kay Kelison during this episode as they discuss the pros and cons of two very popular mobile search apps (Bing vs. Google/Goggles).
During this episode Michael and Kay will explore how the mobile search apps may be used for competitive intelligence by highlighting the voice, text, and image recognition capabilities.
Follow us on Twitter @mrecruitingcamp #MRECRadio
Would you like to be a guest on our show? Email us: firstname.lastname@example.org
Aaron Watkins, President and Founder of Appency and Brian Collins, judge and moderator of the International Mobile Gaming Awards and Director of Accounts, Appency, will discuss the history of the app marketplaces focusing on monetization and business models, where the industry is going today, and how to get your app known.
Monitization requires users, and users require marketing, so why are developers waiting till a week before they launch to consider their marketing strategy? How much money should developers expect to spend on marketing, and what tactics make the most sense for different budget sizes?
Appency is the global leader in marketing and public relations for the mobile application space. We provide a full range of marketing services for those looking to spread the word to consumers as well as developers. From branding and consultation services to managing your launch and long term success with PR, social marketing, advertising and more, Appency is your best resource for success in the world of apps. Featured clients include Fox Digital Entertainment, NBC Universal, Ravensburger and National Geographic. http://www.appency.com/
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