• 00:29

    FDA Regulation of Mobile Apps

    in Health

    Nathan Cortez, JD co-wrote an article on FDA regulation of mobile apps published in the July 24, 2014 issue of NEJM. Luckily, we snagged an opportunity to interview him - you can listen here.


    We covered a wide variety of topics including:



    Why regulate mHealth anyway?
    The new FDA guidance — what needs to be regulated and what does not?
    How does the FDA handle at continual updates of mobile health products – so different from the pharmaceuticals that they regulate?  How do they decide whether an update constitutes a major change, requiring re-review and one that is minor and does not?
    What is “substantially equivalence” and how is it being used in mHealth
    How does the FDA handle mHealth products that provide consumer decision support (CDS)?  What is the difference between low risk and high risk CDS?
    Does the FDA have the right people/processes in place to provide oversight of mHealth?


    Professor Cortez teaches and writes in the areas of health law, administrative law, and FDA law.  His research focuses on emerging markets in health care and biotechnology. Prof. Cortez has become one of the world’s leading legal scholars on medical tourism, patient mobility, and cross-border health insurance, and has published several articles and book chapters on the legal and ethical implications of these phenomena. His research also addresses mobile health technologies, how to regulate innovations that disrupt static regulatory regimes, the First Amendment restraints on FDA regulation (including FDA's graphic tobacco warnings), immigration federalism, and alternative modes of regulation.

  • 00:28

    Mobile Apps under Attack – New Frontiers for Securing Mobile Applications

    in Technology

    In this podcast, Caleb talks with Jukka Alanen about how mobile apps are under attack, how apps are being exploited by hackers, and what organizations can do safeguard their brands, data, IP, and revenue while developing and releasing new mobile apps. Already 78% of Top 100 iOS and Android apps have been found as hacked, rogue versions, and industry organizations across OWASP, security consultancies, and analysts have started recommending new protection measures. Jukka Alanen is Vice President of Business Development and Corporate Strategy at Arxan Technologies, Inc, a security company that specializes in Application Protection. Recently, IBM and Arxan announced a new preventive security solution that extends the IBM portfolio to app hardening and run-time protection. 

  • 00:36

    Tough Talk with Mobile Apps for Business

    in Entrepreneur

    Tough Talk with Tony Gambone and his guests Alex Genadinik


    Alex Genadinik is an author of two business books, and the creator of some of the top mobile apps for planning and starting a business on iOS, Android and the Kindle with 350,000+ downloads. Alex's books and apps cover topics that entrepreneurs struggle with the most such as business ideas, planning a business, marketing, and raising money. Alex has a B.S in Computer Science from San Jose State University. Problemio.com creates products to help entrepreneurs build their businesses successfully. Problemio.com has been around for almost 2 years http://www.problemio.com/

  • 00:37

    The Latest In Voice Authentication Mobile Apps - Introducing "MyVoiceKeepass"

    in Technology

    We have been interviewing many people high level executives in the Voice Authentication field.  This is not surprising, as Voice Authentication is starting to be recognized as a very viable Biometric technology, and holds great promise for securing smartphones, tablets, netbooks, and all sorts of other wireless devices.  For instance, if you are in a rush, using fingeprint recognition may take longer than expected, and many people are still squeamish about having their irises scanned.  But with Voice Authentication, all you have to do is merely speak into your iPhone or Android device, and within a second or less, it will unlock for you.  In this radio show, we interview Mr. Brendan Treacy, CEO of VRAI Mobile, based out of the United Kingdom.  They have developed a very unique app called the 'MyVoiceKeepass", which protects your wireless device.  But more than that, along with Voice Authentication, you can use the other, various "unlocking" mechanisms this app possesses, thus, creating a totall safe and secure environment.  Find out more about this very unique app in this interview!

  • 00:00

    Investing Through Mobile Apps

    in News

    There's a growing number of apps out there that will help you invest and don't forget these hidden costs when buying a home. WSJ's Mathew Passy reports.

  • 00:22

    Pharma Brand Ads Within Mobile Apps

    in Business

    Myrbetriq®'s Advertising Partnership with RunPee App


    Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas (see Bios). We discuss a new partnership with Astellas Pharma US and the RunPee mobile app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character. 


    The RunPee app is a movie-viewing app that tells you the best time to "run and pee" without missing the best scenes. While the ultimate goal is to encourage individuals to speak with a health care professional about overactive bladder (OAB), Astellas is encouraging those who experience symptoms of OAB to enjoy the movies this summer and download the app to determine the best time to use the restroom during movies if needed. 


    Questions/Topics of Discussion



    Give us a little background about this partnership. Why did Astellas decide to partner with RunPee?
    Describe how the app works
    Are branded Myrbetriq® ads served up within the app? Describe how that is done.
    What is the target audience for Myrbetriq® and how does the app help you reach this audience?
    What are are the KPIs for this campaign? Has it been successful so far? What data can you share with us?
    What have you learned from this partnership?

  • 00:30

    Mobile Tech Talk: Search Apps - Bing vs. Goggles

    in Technology

    Episode Description:


    Mobile Tech Talk is a 30 minute episode that explores mobile apps and the latest tools.


    Join our hosts Michael Marlatt and Kay Kelison during this episode as they discuss the pros and cons of two very popular mobile search apps (Bing vs. Google/Goggles). 


    During this episode Michael and Kay will explore how the mobile search apps may be used for competitive intelligence by highlighting the voice, text, and image recognition capabilities.


    Follow us on Twitter @mrecruitingcamp #MRECRadio


    Would you like to be a guest on our show? Email us: info@mrec.net


     


     

  • 01:06

    Mobile Apps Monitization, Biz Models, & Marketplace

    in Business

    Aaron Watkins, President and Founder of Appency and Brian Collins, judge and moderator of the International Mobile Gaming Awards and Director of Accounts, Appency, will discuss the history of the app marketplaces focusing on monetization and business models, where the industry is going today, and how to get your app known.  


    Monitization requires users, and users require marketing, so why are developers waiting till a week before they launch to consider their marketing strategy? How much money should developers expect to spend on marketing, and what tactics make the most sense for different budget sizes?


    Appency is the global leader in marketing and public relations for the mobile application space. We provide a full range of marketing services for those looking to spread the word to consumers as well as developers. From branding and consultation services to managing your launch and long term success with PR, social marketing, advertising and more, Appency is your best resource for success in the world of apps.  Featured clients include Fox Digital Entertainment, NBC Universal, Ravensburger and National Geographic. http://www.appency.com/ 


    Resources: http://bit.ly/1bhkOVs

  • 00:09

    A Practical Mobile Security Attack against VDI Solutions

    in Software

    As a precursor to Lacoon Mobile Security's upcoming presentation at Blackhat 2014, we interivew Daniel Brodie, a Sr. Security Researcher at Lacoon to discuss some of the vulnerabilities that exist in Virtual Desktop Infrastructure (VDI) frameworks, as well as provide some insights into the implications of using VDI in your enterprise.


     


    Daniel explains how while VDI solutions are certainly a beneficial tool to protect enterprises against device theft, they don’t provide protection against targeted threats such as mobile Remote Access Trojans (mRATs) and Man-in-the-Middle. In fact, as he shows in the research, threats against the underlying VDI platform are fairly easy to carry out by using widely-distributed free tools.



    The podcast goes over the main topics that he’ll present at Blackhat, including the methods of research, potential threats and best practices that enterprises should follow.

  • 00:35

    WireLurker - Implications to Enterprise Mobile Security

    in Technology

    Earlier today a new form of malware was disclosed that is targeting iOS devices.  Our team found this particularly interesting as this highly sophisticated malware reportely can impact devices that are not jailbroken, it leverages rogue variants of popular applications and the malware uses code obfuscation to protect itself while taking advantage of mobile applications that are not obfuscated.


    We have quickly assembled a team of experts to talk about what we know about this new form of malware and the potential enterprise mobile security implications.

  • 00:28

    Mobile Apps for Business Success with Alex Genadinik

    in Technology

    Host Stacie Walker and guest Alex Genadinik talk about his mobile app customized for business planning and ideas, fundraising,and marketing. Alex is the founder of Problemio, a mobile app company that helps new and existing entrepreneurs create stronger companies for long term success.
    Now Accepting Guest Interview Requests
    Join the Woman in Leadership online community today and connect with online business owners from around the world.

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