1276 Lisa Roth, co-founder, Rockabye Baby Music, joins us on Mr. Media!

Today's Guest: Lisa Roth, co-creator, creative director, Rockabye Baby Music  

The first rock ‘n’ roll my infant son heard almost 20 years ago was AC/DC’s “Highway to Hell.” It was the first time we were alone in the minivan – Charlie was maybe a week old – and I was dying to hear some familiar tunes.

Lisa Roth’s company, Rockabye Baby, takes hits we all know and loves and painstakingly adapts them for the tender ears of newborns and infants. It’s elevator music for the next generation whatever they might be collectively called. 

There are 76 different Rockabye Baby albums; more than 1.8 million have been sold to date, including the songs of The Beatles, Pearl Jam, David Bowie, and Guns n Roses. The latest is a collection of Adele’s greatest hits, including “Rolling in the Deep.”

Can’t stand another round of “John Jacob Jingleheimer Smith”?

Try putting your newborn to sleep with “Fortunate Son” by Creedence Clearwater Revival. And you haven’t lived until you’ve heard Aerosmith’s “Dude (Looks Like a Lady)” played, not with guitars or drums but mellotrons, vibraphones and bells.

I haven’t lost my mind, folks. I’m talking about the growing catalogue of “Rockabye Baby” albums in which classic rock and modern pop anthems that mom and dad have loved for a lifetime have been adapted for their infants. Even Tipper Gore might approve. Who is Lisa Roth? Here’s a hint; her brother once replaced Howard Stern. No? Okay, here’s another: he’s the voice – and personality – of a little California band you may have heard of called Van Halen.