Revell’s Star Wars toys awaken the force reveal! VIDEO INTERVIEW - Mr. Media Interviews by Bob Andel

Today's Guest: Lou Aguilera, VP/GM of legendary scale model maker Revell, Inc., which has a license to manufacturer exclusive Star Wars toys from Episode VII The Force Awakens.

INTERVIEW Star Wars The Force Awakens, Revell... by andelman 

Watch this exclusive Mr. Media interview with LOU AGUILERA of Revell, Inc. by clicking on the video player above! 

Mr. Media is recorded live before a studio audience full of devoted model making enthusiasts who can’t wait for me to stop talking and for the man from Revell to start showing… in the NEW new media capital of the world… St. Petersburg, Florida!

When it comes to Star Wars, only America’s nuclear codes are held to a higher standard of secrecy.

But today we’re tearing the seal off one top secret corner in the universe: the one where scale models of the new Revell toys from the upcoming film, Star Wars: Episode VII The Force Awakens have been hidden away.

The plot of the eagerly anticipated movie, which opens in theaters on December 18, 2015, is still under wraps. But today – “Force Friday” – is the start of the long, slow reveal of images, likenesses, toys and other Force Awakens-related merchandise.
LOU AGUILERA podcast excerpt: "The scale model design process for Star Wars toys start with Disney and the company that designs the props for the movie. We work directly with them to get access to CAD (computer aided design) data they use to design the actual props for the movie. We give those files and photos to our engineers. Then we decided how to break each model up and into how many pieces: 'Are we designing a product for a 6-year-old? Or for an adult? There are lots of decisions we make along the way. As we do that, we think, 'What's the assembly process going to be for the user?' For a 6-year-old, bigger pieces for smaller hands. For an adult, we can get into more intricate detail and smaller pieces."
You can LISTEN to this interview with LOU AGUILERO, VP/GM of REVEL