Do you Wawa? GottaHava Wawa? Read The Wawa Way! VIDEO - Mr. Media Interviews by Bob Andelman

Today's Guest: Howard Stoeckel, retired CEO of Wawa, the Philadelphia-based convenience store chain, and author of The Wawa Way.

Watch this exclusive Mr. Media interview with Howard Stoeckel, retired CEO of Wawa, the Philadelphia-based convenience store chain, and author of The Wawa Way, by clicking on the video player above!

Mr. Media is recorded live before a studio audience of Wawa customers and associates who went straight to the index of The Wawa Way to see if their stories made the cut… in the NEW new media capital of the world… St. Petersburg, Florida!

You either know what a Wawa is or you don’t.

So if you’re watching today’s show, I’m guessing you’re a member of the cult of convenience store personality.

Founded in the small town of Wawa, Pennsylvania, 50 years ago this month, a Wawa store is so much more than an oddly named neighborhood market.
HOWARD STOECKEL podcast excerpt: "If you don't make mistakes, you're not trying hard enough. Once we make a mistake at Wawa, we're not intimated. We'll go back, say, 'What went wrong, what can we learn, is it something we want to revisit?' Some of our greatest successes have been out of failures we revisited. That keeps the organization young."
You can LISTEN to this interview with retired Wawa Inc. CEO HOWARD STOECKEL, author of THE WAWA WAY, by clicking the audio player above!

It’s a place where friends and neighbors meet, greet and serve friends and neighbors. It’s a place where you can always count on a friendly face and a delicious meal, a great price on fuel and a chuckle every time you see that silly name.

Wawa.

More than a year ago, I was hired by Wawa to help its then CEO (now vice chairman) Howard Stoeckel write a cultural history of the company he spent the last quarter-century of his career with, at a place where he was known as the Brand Ranger, among other well-earned nicknames.

HOWARD STOECKEL excerpt: "We had a group of