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Today's Guest: Kenny Weissberg, Boulder, Colorado DJ, leader of Kenny & The Kritix, San Diego concert promoter, author, Off My Rocker: One Man's Tasty, Twisted, Star-Studded Quest for Everlasting Music Watch this exclusive Mr. Media interview with Kenny Weissberg, Boulder, Colorado DJ, leader of Kenny & The Kritix, San Diego concert promoter and now author of "Off My Rocker: One Man's Tasty, Twisted, Star-Studded Quest for Everlasting Music," by clicking on the video player above!
Mr. Media is recorded live before a studio audience that demands stretch limos from here to there, classic Ms. Pac-Man videogames, payment in cash, white Marley-covered flooring, use of my private office, a seamstress, hairdresser, two dozen dethorned roses a day, and a douchebag – oh, wait, I’m sorry, that’s just Gallagher… in the NEW new media capital of the world… St. Petersburg, Florida!
As a writer, I know the importance of a good opening.
I think the best one I ever wrote was at the start of The Profit Zone. I didn’t understand a lot of the economic theory my co-author was describing, but I did encapsulize one of his primary views pretty simply:
Market share is dead. KENNY WEISSBERG podcast excerpt: "At my 8th birthday, I said to my friends and my parents, 'I'm going to be a disc jockey!' They laughed. Years later, in Boulder, Colorado, I kind of fudged how much radio experience I had... Okay, I lied! I talked a good game and less than a month later, my friends -- who was the morning DJ at KRNW -- left his job and recommended I take over for him. I didn't know what I was doing; I had never been IN a radio station before! I faked my way through the first 6-hour shift and became a natural at it." You can LISTEN to this interview with KENNY WEISSBERG, author of OFF MY ROCKER, by clicking the audio player above!
So when I started reading Kenny Weissberg’s new autobiography, Off My Rocker, I was looking for a compelling reason to go on. (