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Toby Bloomberg, social media expert, author, Social Media Marketing GPS

  • Broadcast in Social Networking
Interviews by Bob Andelman

Interviews by Bob Andelman


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Social media expert Toby Bloomberg urges Mr. Media to leave the Internet space immediately for the good of all concerned!

Toby Bloomberg is widely recognized and respected for her expertise in combining social media with traditional marketing values such as strategy, customer insights, segmentation, etc. Bloomberg not only talks about the social web but is actively involved in the conversation. Her blog Diva Marketing, launched in 2004, was acknowledged by Forbes as one of the “20 Best Marketing and Social Media Blogs By Women.”

Her innovative ebook, Social Media Marketing GPS, is the first business book based on Twitter interviews. BlogHer called it a “game changer.”

Social Media Marketing GPS was written using Twitter as a content platform and distribution channel. (Download it free!) Bloomberg conducted 40 Tweet interviews with prominent social media marketers including people from Dell, Comcast, Marketing Profs and BlogHer. The 12 chapters take readers from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, blogger relations with a few case studies. “Continuing The Conversation Questions” at the end of each chapter form the roadmap to actions that help develop a social media plan.

Toby Bloomberg’s Diva Marketing BlogTwitter

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