INTERVIEW, Gwen Moran, co-author, THE COMPLETE IDIOTS GUIDE TO BUSINESS PLANS

Can a Complete Idiot's Guide help Mr. Media understand business plans?

The Complete Idiot's Guide(r) to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals.

*According to the Small Business Administration, in 2002 approximately 570,000 new small businesses opened their doors for business, and in 2007, the number rose to 680,000. Data shows that the past three recessions all resulted in significant rises in the number of new small businesses.

*More than 75 percent of small firms use some form of credit in their start-up or operations

Co-author Gwen Moran, who will join Mr. Media for this show, is a columnist for Entrepreneur magazine and was named one of the United States Small Business Administration's "Young Entrepreneurs of the Year" in 1996.

For more original interviews on business development, please visit Mr. Media Radio.