A.J. Jacobs, THE GUINEA PIG DIARIES author, Esquire editor: Mr. Media Radio Interview

A.J. Jacobs returns to tout The Guinea Pig Diaries; is Mr. Media his favorite PR experiment gone amok?

A.J. Jacobs is the editor at large at Esquire magazine and author of two New York Times bestsellers.

In 2004, he published The Know-It-All. It subsequently spent 8 weeks on the New York Times paperback bestseller list. It was praised by Time, Newsweek, Vanity Fair, USA Today, Janet Maslin in the New York Times and AJ’s uncle Henry on Amazon.com.

In 2007, The Year of Living Biblically was released. It spent many weeks on the NYT bestseller list, and was praised by Publishers Weekly, Kirkus Reviews, The New York Times Book Review, the Los Angeles Times, USA Today and others. It appeared on the cover of the evangelical magazine Relevant, but was also featured in Penthouse. (Jacobs is proud to be a uniter, not a divider). Jacobs also appeared on Mr. Media to promote Living Biblically. (Not entirely proud of that.)

In September 2009, his new book—The Guinea Pig Diaries: My Life as an Experiment —was published. The book contains some previously published experiments (including “My Outsourced Life,” Jacobs’ quest to delegate every task in his life to India). But more than half is new—including life-changing quests featuring George Washington’s rules of life, marital harmony, marital disharmony, multitasking and nudity (not in that order).

In addition to his books, Jacobs has written for Dental Economics magazine, one of the top 5 magazines about the financial side of toothcare.