Anat Baron, BEER WARS documentary filmmaker: Mr. Media Radio Interview

Beer Wars documentary filmmaker Anat Baron pours Mr. Media a tall cold one!

Anat Baron is a filmmaker who happens to be allergic to alcohol. So why in the world would she even want to make a documentary about beer? It’s because Baron had alcohol on the brain not in her veins.

Before taking on the challenges of filmmaking, Baron was the former general manager of mike's hard lemonade, where she brought this little entrepreneurial company up to $200 million dollars in annual sales. She is an expert and industry insider who had continually seen independent brewers being swallowed up and silenced by corporate beer giants, Anheuser-Busch and MillerCoors. Baron leveraged her experience to expose the inner workings of the male dominated beer industry in her smart and thought provoking documentary film Beer Wars, which will be released nationally on DVD Tuesday, September 22nd, 2009.

Beer Wars is a no holds barred exploration of the U.S. beer industry that reveals the truth behind the label of your favorite beer. In trying to understand how unbalanced the beer industry was, Baron discovered an incredible connection between beer and politics which led to a bigger investigation of the three tier system and why the big players are so intent to keep things exactly as they are.

Beer Wars sheds light on the mammoth beer corporations Anheuser-Bush and MillerCoors, who continue to push out and squash the American dream of the small business brewers, while they continue to compromise the taste and quality of the beer they currently mass produce.