The Grand Mean Project™

Join your host Eric Bell with special guests Steven Gittelman and Elaine Trimarchi:: Mktg, Inc. For three years, Steve and partner Elaine have championed the need for standardized metrics for online research. Their company Mktg, Inc. has spawned a new division, Sample Source Auditors™, now known best for the continuous tracking study, The Grand Mean Project™ and Consistent Track™. Both have thirty years of data collection experience and have made the mad pursuit of online quality their mission. They now have rigorously analyzed some 200 global panels and have tested the consistency of a dozen or more. In their view, we should be able to identify real shifts in data from variation in the sample frame.