Cherie Calbom, MS, author of 21 books, including her newest, “The Juice Lady's Big Book of Juices and Green Smoothies,” and best-sellers “Juicing for Life,” with 2 million copies sold. Known as “The Juice Lady” for her work with juicing and health, her juice therapy and cleansing programs have been popular for more than a decade.
Steve Rubel Chief Content Strategist at Edelman, the world's largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients.
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