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Comics In a Digital Age.
Rather than stumble into the digital, the world of comics have dived into the fray with both feet. For Marvel Entertainment, though, digital doesn’t just mean the development of digital books. Being part of the digital age means utilizing all the social and interactive mediums possible to engage fans, promote authors and books and build communities around specific series, authors and topics Marvel Entertainment feels are crucial to promote.
New ideas are constantly being adopted, and as the industry moves toward the digital field, it is bringing in ideas and models from trans-media movements. How is Marvel staying ahead of this ever changing digital landscape? Where else can the world of comics go that has yet to be explored? What is Marvel looking as the next big thing to engage its fans? How are applications like Apple iBooks Author going to affect the digital creation of comics and the way print comic books are being developed as a whole? How the is experience of reading across digital and print becoming different? How are the multitude of devices and mediums beyond iPad going to affect how people read comics and engage with communities? What about other platforms like Windows 8 could be used for community engagement?
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