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Why is it that any musical group of note invariably gets compared to the Beatles—and the Beatles invariably come out ahead? It’s because the Beatles are the gold standard. They define success in their industry (and their insights will help you do the same in yours!). In fact, they are still—decades after their break-up—a force to be reckoned with. The story is great, but learning how to apply their success steps to your business will help you go for the gold. Let the Beatles' success be your success!