Malin Skoglund of Meltwater Joins Us to Talk Data and PR Impact

Malin Skoglund, Area Director for Meltwater, joins The Spotlight to discuss the growth of data and PR measurement opportunities through Meltwater. 

As online data continues to grow, how can PR professionals use the data to aid in storytelling and continue to prove ROI? Listen in as we discuss how Meltwater is helping to automate online data and how organizations can take advantage of data availabe outside of their owned platforms. Additionally, we discuss how PR professionals can use Meltwater's platform to better track the amplication of a story and find the right influencers to tell those stories.  

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