How to Find Lost Revenue, with Special Guest Mark Friedman

Mark Friedman, co-author of the new business book "Find Lost Revenue," stops by Marketing Masters to discuss how to uncover and solve common sales and marketing challenges that most companies face today. We'll cover topics that matter most to IT channel marketing executives, such as gaining better alignment between sales and marketing, and maximizing the ROI from lead generation initiatives. Plus, we'll take your calls and address any issues that are top-of-mind for your organization.