Best Social Media For Business - Social media predictions

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Our Best Social Media For Business Stories this week Social Media Predictions for 2013

Social media data mining is growing but it is firstly and fore mostly a guide rather than the ultimate answer.   We can’t just neatly enter all the parameters into an app, click go and hope that it spits out the answer in real time.

Sure there is a place for big data and its new cousin – affinity data (valuable relationships between consumer behavior, products and content used to create more targeted marketing), but social network platforms are mercurial.   Just look how sites like Digg, Foursquare and Gowalla are declining and Pinterest is rising.

Sure we need to take advantage of the expertise shared around the networks.   After all, collaborative sharing is spreading valuable information and network knowledge.   But there are also endless echo chambers spreading masses of unedited mush.