9-8-14 NEW MARKETING TOOLS with SPECIAL GUEST, Brent Emler of VELMA.com

You have thousands of potential customers at your fingertips, how many opportunities are you missing?

It's no secret volume is down and regulations are more aggressive than ever but some companies continue to thrive despite these challenges.Brent Emler from Velma.com will talk about several marketing tools and share what he learned while writing an article on the topic of Mortgage Advertising.

* Database marketing. It's a goldmine.
* How integrated software solutions can dramatically improve your
  business
* How to deal with a highly regulated environment
* Social Media cannot be avoided
* Pay for click marketing continues to pay off

Do not miss an opportunity to hear how you can dramatically improve your volume.

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of IMFnews.com giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and Tony Garritano providing a TECHNOLOGY UPDATE.  This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.