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Social for Brand Marketers - as told by those guys from Underscore Marketing

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This week we will be speaking with Tom Hespos and Eric Porres, partners at Underscore marketing and two of the most knowledgeable guys about marketing and how they employ Social Media for their clients. For those of you who are unfamiliar with Underscore, they are one of New York's premier digital advertising shops and Eric and Tom are fixtures in the industry. Tom has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. Referred to by some as “a spiritual leader for online advertising,” Tom is well known as a weekly columnist for such publications as ClickZ and Mediapost’s The Online Spin. Not to be outdone by Tom, Eric held management positions at AOL Time Warner and Agency.com, and worked with The Walt Disney Company and LiveTechnology. In 2000, he won both a W@MMY (awarded by the National Academy of Recording Artists & Sciences) and a Yahoo! Internet Life award for one of the largest Internet webcasts in history, Paul McCartney´s “Run Devil Run” concert live from Liverpool. Eric was also a contributing writer for Crossing the River: The Coming of Age of the Internet in Politics And Advocacy.