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A captivating look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.
Jerry Shereshewsky (CEO, Grandparents.com) may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop. Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career.
Michal Bortnik came to AdNectar from Microsoft where he spent 6 years as a Product Manager in the consumer-products group. At Microsoft he was responsible for designing the features for XBox live —winner of the Emmy award for outstanding technological achievement—an online video game community with an industry-leading customer satisfaction rate and five million subscribers. Michal co-invented eighteen patent pending technologies enabling social interactions between Xbox players. Michal has an MBA from Stanford and a BA in Computer Science from Harvard.
Vlada comes to AdNectar having spent 2 years working with a handful of social networking start ups. Prior, Vlada spent 5 years as a program manager on high profile projects at Microsoft. She was responsible for providing leadership to the cross-discipline teams involved in the design, build, and launch of Windows Live. Vlada designed features of the content publishing platform for Office Online, reducing content delivery time hundredfold and helping drive site traffic from 100 thousand to 65 million unique customers per month. Prior to this, she served as a software engineer at Sprint. Vlada has a BS in Engineering from Northwestern with a double major in Computer Engineering and Art Theory and Practice.
Making Meaning out of today's Social Media and User Generated Content world. This week we are speaking with Mark Redgrave the CEO of Amplify, a company that brings human understanding to content. Unlike most semantic technologies, which attempt to merely classify or categorize content, Amplify focuses on the meaning of content. Amplify analyzes the actual meaning of the words - automatically identifying the significant topics, brands, people, perspectives, emotions, actions and timescales contained in the text.
Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company that is a leading developer of applications for social media sites, including Facebook and MySpace. We will be discussing Social Math, Digital Media & his recent stop at the Bonnaroo Music Festival
This week we will be speaking with the CEO of peer review Movie community Flixster (www.flixster.com) Under Steve's leadership Flixster has grown into a big consumer interest site with 25 million global users, successful iPhone and FaceBook applications, and widgets programs for dozens of other communities. Join us as we explore how to set up a community around a specific topic, how to effectively monetize that audience, and what today's ad economy means to deliver value to a marketer and consumer.
This is a great week to start listening to the Online Media Remis. Our guest this week is Tom Smith, CEO of Trendstream. Tom has been doing some groundbreaking research for the past few year as the Head of Consumer Futures at Universal McCann.
While at the global media agency Universal McCann he created the worlds largest Social Media Tracking study. By the third wave it had grown to cover 29 countries and 17,000 respondents. It created a huge buzz online, on the conference circuit and in the press and became somewhat of a seminal piece of research on Social Media appearing in PowerPoint presentations across the world.
This week we will be speaking with Tom Hespos and Eric Porres, partners at Underscore marketing and two of the most knowledgeable guys about marketing and how they employ Social Media for their clients.
For those of you who are unfamiliar with Underscore, they are one of New York's premier digital advertising shops and Eric and Tom are fixtures in the industry. Tom has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. Referred to by some as “a spiritual leader for online advertising,” Tom is well known as a weekly columnist for such publications as ClickZ and Mediapost’s The Online Spin. Not to be outdone by Tom, Eric held management positions at AOL Time Warner and Agency.com, and worked with The Walt Disney Company and LiveTechnology. In 2000, he won both a W@MMY (awarded by the National Academy of Recording Artists & Sciences) and a Yahoo! Internet Life award for one of the largest Internet webcasts in history, Paul McCartney´s “Run Devil Run” concert live from Liverpool. Eric was also a contributing writer for Crossing the River: The Coming of Age of the Internet in Politics And Advocacy.
This week Alan Levy, CEO of Blog Talk Radio, will be joining me in a open conversation about how podcasting and online radio can help brands in their marketing effort. Besides being a super guy, Alan CEO Alan Levy along with Bob Charish founded BlogTalkRadio (www.BlogTalkRadio.com) in August 2006. The concept for BlogTalkRadio was developed by Levy as he mourned his father's passing. Levy maintained a blog, www.theinspirationalvisit.blogspot.com to update his family and friends on his father's health - and later as a memorial to his life. Levy thought by combining blogging and telecommunications, a true immediate two-way interactive online platform could be established. This led to the birth of BlogTalkRadio.
Please join us as we explore how to effectively use this brave new platform.
Prior to David Shen Ventures, LLC, David was the Vice President of the User Experience and Design Team at Yahoo! for almost 8 years and has been involved in almost every product and service Yahoo! has built in the U.S. and internationally. As an early employee of Yahoo!, he lived the startup life of working long, committed, and satisfying hours and embodied the "do what it takes" attitude required for success in entrepreneurism.
This week I will be interview Dan Beltramo, CEO of Vizu. Vizu is a Brand Ad Measurement System; and uses Ad Catalyst, an online market research and opinion polling service. Ad Catalyst is a digital ad effectiveness measurement system that goes beyond counting "clicks" to measure how online ads impact viewer perceptions of key brand attributes.
We will be talking about how to effectively measure a social media campaign's ROI (return on investment) without being solely dependent on a click thru rate.
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