The Silver Lining of COVID, An Opportunity for New Beginnings with Heather DeSan

Heather DeSantis is a top millennial publicist and the CEO and Founder of Publicity for Good (PFG), a purpose-driven public relations firm. A Forbes 30 Under 30 Nominee and former Miss Ohio International, Heather attended The Fund for American Studies Institute of Philanthropy and Voluntary Services at Georgetown University in 2010, and began her public relations career in 2012, working with clients including Panera Bread and two former NFL players. She then established Publicity for Good in 2016 and now leads a team of 15 remotely from an Airstream while traveling around the United States.

Heather’s disruptive approach uses public relations not to push products, but to put the spotlight on a brand’s higher purpose and socially impactful activities. This principle has guided PFG in generating millions of earned media impressions for its clients, from over 3,000 media outlets and counting. Heather also founded Good Side News in early 2020, an online publication that aims to bring light to the positive side of life and current events amidst a global crisis.

Heather has appeared as a speaker at SXSW, Docusign Momentum, and other industry conferences. She is also a contributor for Thrive Global, Kivo Daily, and Disrupt Magazine.Her entrepreneurial journey and nomadic way of life have been featured on major news outlets, including ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, and Inside Edition. https://publicityforgood.com https://goodsidenews.com