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Our final week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how distractions can stop visitors from following through on a call-to-action. One thing that can compel them to take action is by giving them a sense of urgency – see the WiderFunnel LIFT model of Conversion Rate Optimization.
For our Appetizer we answer a question from Jennifer who asks whether or not signing up for an expensive online course is the right thing to do for her business at her current stage.
For our Entree we continue our discussion about the second stage of the sales cycle – capturing leads – and look at a variety of different ways you can create that all important sense of urgency – if your visitors aren’t compelled to take action there and then it is very unlikely they will return to do so later.
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