Conscious Consumer - Awareness and Holiday Pet Purchasing

Just before the annual holiday crush of people purchasing pets in pet stores for loved ones, a new study is revealed by leading researchers showing that breeding dogs rescued from puppy mills show significant long-lasting psychological and emotional trauma. 

In this Episode, Dr. Frank McMillan, lead researcher and director of well-being studies from Best Friends Animal Society, will alert consumers  to the startling facts discovered in a survey of 1,169 former puppy mill dogs:  

Dr. Franklin McMillan has been the Director of Well-Being Studies at Best Friends since October 2007. As Director of Well-Being Studies, Dr. Frank assesses and studies the mental health and emotional well-being of animals who have endured hardship, adversity and psychological trauma. Through these studies, he hopes to learn what the effects of trauma are - the psychological injuries and scars - and how best to treat them in order to restore to these animals a life of enjoyment rather than one of fear and emotional distress.