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Online in Africa

  • Broadcast in Technology
Joy Keys

Joy Keys


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Benin Brown,Pamoja Media,marketing,Africa***SPECIAL GUEST:Special Guest: Benin Brown. Benin works with 2009 TED Fellow Joshua Wanyama, who is the co-founder and CEO of Pamoja Media. Pamoja Media is Africa’s first online advertising network selling banner and rich-media advertising to marketers seeking to reach Africans worldwide. Since its inception in August of 2008, Pamoja Media has proved its value to publishers by working with some of Africa’s major publications including the Nation Media Group of Kenya, Mmegi of Botswana, Sahara Reporters of Nigeria, Mail & Guardian of South Africa and Sudanese Online amongst others. In October of 2008, Pamoja Media started representing Yahoo’s Network in Africa selling its inventory to marketers within the continent. Pamoja Media today boasts a reach of 35 million Africans worldwide through its network and Yahoo. Check out www.pamojamedia.com. Benin is also a principal of African Path which is an online community and news destination dedicated to Africans telling their own stories. Check out www.africanpath.com. What is TED: TED stands for Technology, Entertainment, and Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader. The annual conference now brings together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).