Carolyn Martin is the president of Sponsor Energy. Sponsor Energy is a retailer of electricity operating in Alberta, Canada with a very unique business model. They have partnered with local charities and donate 50% of their corporate profits on each customer’s electricity usage to the charity that the customer has chosen to “sponsor”. Some of these Albertan charities include: Inn From the Cold, Neighbour link, The Calgary Drop-In Centre, The Calgary, Edmonton and Lethbridge food banks, Meals on Wheels and the Alberta Cancer Foundation.
Sponsor Energy became available on Sept 1 to Albertans, but launched their campaign on Oct 11 during the Alberta Homeless Awareness Week. Carolyn’s story was recently covered by CBC news, and is receiving attention across Canada.
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