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Reverse Auctions and the Automotive Industry (Part 2)

  • Broadcast in Automotive
Jon Hansen

Jon Hansen

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Welcome to my first keynote address regarding my research between 1998 and 2003 in terms of developing web-based procurement solutions utilizing an agent versus equation-based model.

This was an important crossroads in the market as the automotive industry like many others was facing unprecedented challenges with maverick of off-contract buying.

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