IBX Capgemini Summit: The Power of Conversational Virtuality

As social media veterans and thought leaders have noted, the impact of emerging platforms such as the Twitters and Facebooks extends well beyond the ability to simply connect, take dating quizzes and exchange information about favorite movies or what someone had for dinner. There is a growing realization that social networks can be an instrument to make valuable contributions that translates into sustainable change. In the business world this change goes beyond the technological interface of emerging Software-as-a-Service or “SaaS” platforms to an even more critical element of the global enterprise . . . the emergence of conversational marketing! Within this virtual realm companies can no longer operate in a broadcast mode in which they seek to have all eyes look at a central stage such as a website. Instead, and as UK-based social media expert David Cushman put it, we now operate within a world of “you looking at me, and me looking at you.” And it is within this context that Malcolm Gladwell’s Tipping Point theory is most powerful and most true. In this session Jon Hansen, whose PI Social Media Network has been rated as one of the most successful business models in the industry, will share his insights and expertise on developing and implementing a conversational marketing strategy that will capitalize on the hive/cross pollination concept and enable you to both protect and sustain your company brand, while creating new avenues of revenue.