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On today's show online strategist John Lawlor will discuss the social media book launch of The Toilet Paper Entrepreneur with author Mike Michalowicz and Scott Bradley, Facebook facilitator for social media book launch. SocialMedialogy™ Conversations - where experts and practitioners of social media marketing help you discover how you can achieve tangible results from social media. SocialMedialogy™ - the art and science of achieving tangible results from social media.