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Jerome Chazen and Dr. Victoria Seitz: Business and Fashion

  • Broadcast in Marketing
Jo Anne White

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Jerome Chazen is known as an innovator and even a revolutionary, whose ideas changed the face of the apparel industry and retailing forever. He’s a founder & former chairman of Liz Claiborne, Inc. and authored My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World.

Liz Claiborne, now known as Fifth & Pacific Cos. grew from revenues of $7 million in 1977 to more than $2 billion during Chazen's tenure. In this business memoir, he tells an extraordinary success story - how, with designer Liz Claiborne, he took a small startup business and grew it into the largest apparel company in the world.

The book provides lessons for everyone in business,  demonstrating how he and his executives at Liz broke the rules time after time in their pursuit of success. Mr. Chazen shows readers how design and creativity is never enough to ensure success.

Victoria Seitz, Ph.D, is an internationally recognized speaker, author and consultant, with over 30 years of experience in fashion and marketing.

Her clients include: Abbott Laboratories, General Dynamics, Northern Telecom and Texas Instruments. She is also a professor of marketing at California State University,
San Bernardino.

Dr. Seitz is the author of I DON’T WEAR A SUIT!  A Guide to Style for All of Us. She details how to look like a 10 in the 9 to 5 world. Dr Seitz offers guidelines for dressing for success in today’s ever changing work environment with detailed wardrobe guidelines and fashion advice for men and women in any industry.

From client meetings to new business pitches, this fashion expert shares exactly what you need to know to think outside the cubicle and confidently.