Episode #67: Jerry Interviews Dustin Burleson on how to increase patients

This month I interview brilliant marketer and orthodontist, Dr. Dustin Burleson. Dr. Burleson is in Kansas City MO. He is an author, teacher, consultant, speaker and a repeat guest of Dentistry Confidential. Take a listen as we discuss some often overlooked ideas and how he took his dental practice “From Zero Patients to 12,000 in 10 Years!”

Just a few of the topics we discuss are:

• How To Differentiate Yourself From the Pack
• Direct to Consumer Marketing vs. Referrals Alone
• The Value Of Being Everywhere That Counts
• Sharing Your Practice Culture
• Lifetime Value Vs. Acquisition Cost
• Are You Open Now?
• Know Your Numbers
• Attitude Trumps Experience
• Symptoms of Getting in Your Own Way
• And, much, much more. . .