Episode 47: Differentiating Your Practice

This week's episode features Jerry's friend, Ron Sheetz; they discuss "How to Differentiate Your Practice."

Ron and Jerry have a long history.  They spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. 

Just a few of the topics we discuss are: 

• A Solo Doc's First and Most Important Job
• Differentiate or Die (Jack Trout & Al Ries)
• How Dentistry Equates to Transformation 
• The Transfer of Trust Triangle
• How to Establish a Preponderance of Proof
• Why Stories are so Powerful
• The Top 4 Mistakes Dentists Make with Patient Testimonials 
• How Just One Aspect of Your Story Can Connect You with Prospective Patients
• How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice  (She's now sold her practice and is enjoying her comfortable post-dentistry plan)
• How Every Practice Can Employ 'Disney-Style' Marketing to Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)
• And as always, much, much more..