Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Episode 47: Differentiating Your Practice

  • Broadcast in Marketing
THE Jerry Jones

THE Jerry Jones


Follow This Show

If you liked this show, you should follow THE Jerry Jones.

This week's episode features Jerry's friend, Ron Sheetz; they discuss "How to Differentiate Your Practice."

Ron and Jerry have a long history.  They spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. 

Just a few of the topics we discuss are: 

  • A Solo Doc's First and Most Important Job
  • Differentiate or Die (Jack Trout & Al Ries)
  • How Dentistry Equates to Transformation 
  • The Transfer of Trust Triangle
  • How to Establish a Preponderance of Proof
  • Why Stories are so Powerful
  • The Top 4 Mistakes Dentists Make with Patient Testimonials 
  • How Just One Aspect of Your Story Can Connect You with Prospective Patients
  • How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice  (She's now sold her practice and is enjoying her comfortable post-dentistry plan)
  • How Every Practice Can Employ 'Disney-Style' Marketing to Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)
  • And as always, much, much more..