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Episode 47: Differentiating Your Practice

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THE Jerry Jones

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This week's episode features Jerry's friend, Ron Sheetz; they discuss "How to Differentiate Your Practice."

Ron and Jerry have a long history.  They spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. 

Just a few of the topics we discuss are: 

  • A Solo Doc's First and Most Important Job
  • Differentiate or Die (Jack Trout & Al Ries)
  • How Dentistry Equates to Transformation 
  • The Transfer of Trust Triangle
  • How to Establish a Preponderance of Proof
  • Why Stories are so Powerful
  • The Top 4 Mistakes Dentists Make with Patient Testimonials 
  • How Just One Aspect of Your Story Can Connect You with Prospective Patients
  • How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice  (She's now sold her practice and is enjoying her comfortable post-dentistry plan)
  • How Every Practice Can Employ 'Disney-Style' Marketing to Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)
  • And as always, much, much more..

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